The Brand

Wine Not Upcycle is a business that upcycles or re-purposes post-consumer materials into limited-edition products and creates unique products from upcycling discarded bottle glassware. Wine Not Upcycle’s mission is to practice sustainability that is innovative, useful, good for the environment, and meaningful to the customers. Glass is the most recyclable material and it has an unlimited lifespan to be repurposed endlessly. Some benefits of upcycling include reducing what goes into landfill, conserving the limited resources, reducing cost of production, encouraging creativity and innovation, and creating one-of-a-kind items.


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