Our Story
Sip, Savor, and Upcycle
Because Every Bottle Deserves a Second Pour!
You know that feeling—finishing a great bottle of wine and thinking, this is too pretty to throw away. We get it. That’s why we are here to turn those bottles into something extraordinary! Hi, I'm Abbie, founder of Wine Not Upcycle.
At Wine Not Upcycle, we’re a black-owned, woman-owned business in Los Angeles, California, on a mission to redefine sustainability—one bottle at a time. Every year, millions of glass bottles end up in landfills. We say, why waste when you can upcycle? We collect discarded wine bottles, corks, and other recyclable products from various locations such as restaurants, wineries, bars, local communities, and friendly neighbors, then clean, reshape, and repurpose them into stunning and stylish home essentials.
How did this start? Well, of course it started after enjoying a glass of wine!
Like many wine lovers, I enjoyed unwinding with a great glass of wine. It all started with a simple thought -- this bottle is too pretty to throw away! Tossing them in the recycling bin felt wasteful, especially if they held sentimental value. What started as a small DIY project quickly became an obsession. That's when I realized -- this wasn't just a hobby -- It was a way to combine my love for wine, sustainability, and creativity into something bigger.
Imagine your favorite bottle has been transformed into elegant drinking glasses, chic vases, glowing candles, and unique décor that make your space feel more you. Every bottle we collect is on a journey from trash to treasure.
Why You'll Love Shopping with Us:
From Bottle to Beauty – We upcycle with care, so you can enjoy stylish, eco-friendly products.
Sustainability Impact Made Chic – You are contributing to reducing waste without sacrificing your style.
We Give Back – For every purchase made by our customers, a portion of your proceeds are donated to climate and humanitarian projects. Learn more here
Handcrafted With Love – Every item is one-of-a-kind and carries its own unique charm—because loving wine and loving the planet should go hand in hand.
Join the Upcycling Movement
If you've ever thought, I should do something with these empty bottles—we’ve already done it for you! This unique experience is for everyone -- wine-lovers, non-wine lovers, eco-friendly shoppers -- Because the best things -- like wine and great design -- are meant to be shared. Shop Now and bring a piece of sustainable luxury into your life.
WINERIES OR WINE BARS LOOKING TO PARTNER!! YOU DONATE YOUR EMPTY BOTTLES AND WE PROMOTE YOUR BRAND-
INQUIRE: info@winenotupcycle.com
Follow us on IG at @WineNotUpcycle & tag us in your upcycled finds! #WineNotUpcycle