Wine Not Upcycle teams up with select travel companies worldwide to create unforgettable Wine & Culture Experiences in some of the most famous wine regions. These trips are perfect for wine lovers, travelers, and culture seekers looking for real connections through wine, food, history, and local traditions.

Each journey blends luxury stays, vineyard tours, wine tastings, culinary delights, cultural outings, and special chances to meet fellow wine enthusiasts. From South Africa’s vineyards to future getaways in Italy, France, Spain, Napa Valley, and beyond, the aim is to craft meaningful adventures that celebrate wine, culture, and sustainability.

What sets Wine Not Upcycle apart is its focus on sustainability. Guests can give their wine memories a second life by turning bottles from the trip into handcrafted candles, glassware, décor, and keepsakes through a unique upcycling process. Instead of ending up in a landfill, these bottles become lasting reminders of the moments, friendships, and stories made along the way.

At Wine Not Upcycle every bottle gets a second life—and every trip leaves a lasting memory.

Review our upcoming trips below:

SOUTH AFRICA (Nov 22-30, 2026):